Adding keywords on your website allows you to tell search engines a clearer story. It can also help communicate which particular searches are relevant to your site, so you could attract more people directly from search engine results. You’ll need to place your keywords in specific places to ensure that all of your pages are optimized not only for search engines, but for real people as well.
Aside from incorporating keywords in your title tags, meta description tags, and content, consider placing keywords in these places to further boost your site’s SEO power:
Link Texts
Using keywords in link texts will help search engines estimate the link’s relevancy and build a certain page’s relevance to a specific keyword. Aside from links in your content, you can also use keywords on main navigation links as well.
What you need to keep in mind is that it’s all about proper association, which means you have to make certain that search engines would associate specific keywords with your site and on its particular pages.
Breadcrumbs
These help site visitors determine where they’re currently on your site and how they can get back to where they came from. You’ll want to ensure that keywords in your breadcrumbs offer enough details regarding the pages, so one to three words will suffice, such as “SEO services Denver.”
Title and Alt Attributes
Although these attributes were mainly developed for usability, you could use them for SEO purposes. They are not just another chance for you to put extra content on your page, they’re text that incorporates the keywords you’re trying to optimize and rank for.
The vital thing about incorporating keywords in these attributes is you should not just write them for the benefit of search engines. Make sure that they’re relevant to the particular element at hand. Don’t utilize them for duplicating content anywhere on the page or putting too many keywords on them, as this will only defeat their purpose.
Embedded Filenames
These are images and web pages that people won’t see within your page content, but you can use to incorporate more keywords on your web page. When people hover on a link, they will see the page’s filename so when you use a filename that incorporates the keywords, it will communicate what the page is about and boosts its usability.
Likewise, in regard to images on your site, why should you name them something indistinct like “image12” and “image18” when you could name them as something specific and try to incorporate keywords in them? Although this isn’t something that people actually see, it’s a viable spot to place your keywords where search engines can crawl it.
There’s no going around it — having well-researched keywords in strategic places on your website will help you drive more organic traffic and in turn, more people to your site. You also make certain that your site offers the best user experience since they’ll be able to pinpoint exactly what they’re searching for.
